You can Solicit the Family of the Deceased, but be a little more Professional
Within a week of Burying my Father I received a letter from a Realtor in the City where we've filed to Probate his Estate.
The letter started off fine: "May I offer my condolences on the recent loss of your loved one, as this may be a difficult time for both you and your family." It then went on to SELL me on all of his qualifications and the tools that he uses to market a property to assure me the top retail price in the shortest marketing time.
There was an additional page with the 12 Important Questions for your next Realtor.
"Really", I thought. Being the grieving "loved one", my first thought was what a Bottom Feeder, as I tossed the letter into the circular file.
But then I gave it more thought. We have to prospect for business. Why not look for people settling estates who are from out of state? They probably have to sell the Real Estate to close Probate.
So what would I have said?
I might have continued on with...
You may or may not be ready to think about what to do with the Real Estate. I just want you to know that I am here if you need someone, local, who can answer questions for you.
Once again, I am so sorry for your loss.
What do YOU think?
Less pushy but still totally available.
All your contact information should be on your letterhead, including your website and your blog. They can check you out when the time is right for them.
In MY opinion, you can Solicit the Family of the Deceased, but be a little more Professional.